In the very first gradireland podcast, we spoke to Laura Jordan, owner of Ireland’s only style consultancy firm, Style Savvy.
Laura spoke to students and graduates at the gradireland Summer Fair this year about the importance of workplace style and personal branding.
The change in how we work and how we are employed over the last 15 years makes image even more important, according to Laura.
“When I talk about image and your personal brand, it’s not just the way we’re dressed”, Laura said. “It’s the way you interact, it’s the way you communicate and it’s the way you behave.”
She also highlighted how your appearance is the only part of your image that you can change instantly. Factors like your work ethic are proven over time.
Laura emphasized that a good workwear wardrobe doesn’t have to cost a fortune. She advises working with what you have, making a list and then filling in the gaps.
On the day, Laura also broke down the exact numbers of clothing items for both men and women to have in order to create a capsule workwear collection.
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